Simpson Thacher represented funds managed by Blackstone in connection with its $100 million minority investment in Applecart.
Applecart is a leading marketing technology company that C-suites use to reach important business stakeholders and is headquartered in New York City.
The Simpson Thacher team included Anthony Vernace, William Allen, Elias Rosenblatt, Sichen Zhang, Derrick Ray and Hala Bazzaz (M&A); Jonathan Goldstein and Angela Sbano (Tax); Gregory Grogan, Scott Schilson and Taylor Todd (Executive Compensation & Employee Benefits); Caroline Geiger, Alexander Franchilli, Nicholas Westbrook and Christian Bond (Intellectual Property & Data Privacy); and Laura Brett (Advertising).