Laura Brett Authors Marketing Dive Article on Emerging Rules for Algorithmic Pricing in Advertising
Laura Brett, head of the Firm's Advertising Advisory and Litigation Practice, authored an article titled, “What Marketers Should Know About the Legal Risks of Algorithmic Pricing,” which was published by Marketing Dive. The piece examined the growing legal and regulatory risks associated with algorithmic pricing and outlined emerging state and federal activity – including New York’s proposed One Fair Price Act. The article further noted that individualized prices and targeted promotions may raise privacy, antitrust and false-advertising concerns and identified practical steps for marketing and advertising professionals.
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