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The Ad Standard

Simpson Thacher’s The Ad Standard: Monthly Update  publication brings you the latest developments from the Federal Trade Commission (FTC) and the National Advertising Division, outlining their focus areas and most recent cases, and keeps you current on recent trends in advertising class action litigation.

To view this month’s edition of The Ad Standard: Monthly Update, please click here.

In This Issue:

FTC Focus

  • Deceptive Conduct 

Class Actions

  • Products
  • Personal Care Products
  • Supplements 
  • Medical Devices
  • Children’s Products
  • Claims
  • “Purity” or “No Artificial”
  • Recent Dismissals

NAD Focus

  • Health Claims
  • Debt Settlement Service Claims
  • Price and Savings Claims
  • Comparative Claims
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- Chambers USA 2025 (quoting a respondent)

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