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The Ad Standard

Simpson Thacher’s The Ad Standard: Monthly Update  publication brings you the latest developments from the Federal Trade Commission (FTC) and the National Advertising Division, outlining their focus areas and most recent cases, and keeps you current on recent trends in advertising class action litigation.

To view this month’s edition of The Ad Standard: Monthly Update, please click here.

In This Issue:

FTC Focus

  • Deceptive Marketing
  • Financial Services and Business Opportunity Fraud
  • Proposed Rulemaking
  • Workshops

Class Actions

  • Product Purity Claims
  • “Junk Fees” (Last-Minute Fee) Claims
  • Misleading Digital Purchase Claims
  • “Limited Time” Offers in Email Subject Lines
  • Trading Card Misrepresentations
  • Recent District Court Developments

NAD Focus

  • “Made in USA” Claims
  • Price Hike Claims
  • Comparative Savings Claims
  • Uniqueness, Superiority Claims
  • Health and Beauty Claims
  • NAD to Refer Westinghouse to FTC for Pressure Washer Claims
“Simpson Thacher is an extremely smart firm that does a good job of finding the right issues and developing a good plan to move forward.”
- Chambers USA 2025 (quoting a respondent)

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