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The Ad Standard

Simpson Thacher’s The Ad Standard: Monthly Update  publication brings you the latest developments from the Federal Trade Commission (FTC) and the National Advertising Division, outlining their focus areas and most recent cases, and keeps you current on recent trends in advertising class action litigation.

To view this month’s edition of The Ad Standard: Monthly Update, please click here.

In This Issue:

FTC Focus

  • FTC Enforcement Activity Related to Small Business
  • FTC Activity on Fees and Subscription Marketing Practices
  • FTC Enforcement Issues

Class Actions

  • Privacy Claims
  • “Sustainable” Food Claims
  • Ingredient-Based Claims
  • Hypoallergenic Claims
  • Faster Pickup Claims
  • Discount Claims
  • Return Policy Claims
  • Medical Testing and Treatment Claims
  • Recent District and State Court Actions Denying Early Relief

NAD Focus

  • Satellite Coverage Claims
  • “Unlimited” Claims
  • Supplement Claims
  • Supplement Company to Be Referred to Regulators
  • “Human Grade” Dog Food Claims
  • “Fiber-Powered” Internet Service Claims
  • AI-Related Claims
  • Health Test Claims
  • Dosing Interval Claims

 

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