Laura Brett and Lynn Neuner Discuss Regulatory Risk in Wellness Marketing at ANA Masters of Advertising Law Conference
Laura Brett, Head of the Firm’s Advertising Advisory and Litigation Practice, and Lynn Neuner, Global Co-Chair of Simpson Thacher’s Litigation Department, participated in the 2025 ANA Masters of Advertising Law Conference in Chicago on November 4. Laura and Lynn spoke on a panel titled, “Advertising for Health and Wellness: The Shifting Standards for Substantiation,” which explored evolving regulatory requirements for health and wellness products. The discussion addressed enforcement trends, the distinction between wellness and health claims, and legal risks associated with testimonials, influencers, and consumer reviews, as well as best practices for avoiding common pitfalls.
The 2025 ANA Masters of Advertising Law Conference brings together corporate counsel at major brands, private practitioners and regulators to discuss how rapid regulatory shifts and emerging technologies are reshaping advertising law and collaboration between legal and marketing teams. To learn more, click here.