Simpson Thacher is representing Cinven in connection with its acquisition of Salsify, Inc. (“Salsify”), a leading cloud-native provider of Product Experience Management software solutions. Financial terms of the transaction were not disclosed.
Salsify helps brands manage and share accurate, up-to-date product information with online retailers that sell their products. Brands use Salsify’s platform as a single home for their product data, which Salsify autonomously formats and syndicates to match each retailer’s specific and frequently changing requirements. Salsify has established a network of more than 2,000 customers, including many of the world’s leading consumer brands, publishing approximately 750 million products across 2,600 commerce destinations for more than 70,000 active users.
The Simpson Thacher team includes Elizabeth Cooper, Erica Egenes, Cathleen Ye, Alyssa Huang and Margaret Wang (M&A); Katherine Reaves, Sophie Skinner and Colin Dennis (Credit); Larry Moss, Greg Grogan and Hannah Daniels (Executive Compensation and Employee Benefits); Nancy Mehlman, Shoshana Schorr and Nicolas Andrews (Tax); and Caroline Geiger, Christine Song and Isabella Gonzalez (Intellectual Property).