Formerly Vice President of the National Advertising Division of BBB National Programs, Laura Brett leads Simpson Thacher’s Advertising Advisory and Litigation Practice. Laura is an accomplished authority in advertising law with decades of industry leadership. She focuses her practice on litigation matters that intersect with consumer-related concerns and advertising, data privacy, trademark and other IP issues. She has an extensive understanding of the legal and business dimensions of advertising disputes and routinely advises consumer-facing clients across the pharmaceutical, life sciences, retail, technology and other industries.
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Education
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Fordham University School of Law, J.D.
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Trinity College – Hartford, B.A.
Laura Brett is a Partner in the Litigation Department and leads the Firm’s Advertising Advisory and Litigation Practice. She focuses her practice on litigation matters that intersect with consumer-related concerns and advertising, data privacy, trademark and other IP issues. With decades of industry leadership, Laura is an accomplished authority in advertising law and has an extensive understanding of the legal and business dimensions of advertising disputes and routinely advises consumer-facing clients across the pharmaceutical, life sciences, retail, technology and other industries.
Prior to joining Simpson Thacher, Laura was Vice President of the National Advertising Division (“NAD”) of BBB National Programs and served as the organization’s chief adjudicator. Laura oversaw disputes related to a wide range of consumer-facing product categories and engaged with key stakeholders at major multinational brands, law firms and federal and state regulators. She helped the NAD to develop policies and processes to uphold legal standards in an evolving digital economy and was at the forefront of policy discussions related to truth and transparency in advertising in the U.S. and globally, including in conversations with the Federal Trade Commission, the Office of Economic Co-operation and Development (OECD), Asia-Pacific Economic Cooperation (APEC), International Council for Advertising Self-Regulation and European Advertising Standards Alliance.
In addition to overseeing the NAD’s team of lawyers and ensuring case decisions were consistent with legal and regulatory precedent, Laura is a demonstrated thought leader on law and policy issues in advertising. She also has extensive experience litigating on behalf of private clients.
Laura received her J.D. from Fordham University School of Law, and her B.A. in American Studies and English Writing from Trinity College – Hartford. She is admitted to practice in New York and Connecticut.