Simpson Thacher is representing Oakley Capital in connection with its acquisition of a majority stake in XTEL, a leading provider of revenue management and trade promotion software for consumer packaged goods companies, from existing shareholders Bain Capital and SilverTree Equity.
XTEL’s software platform enables consumer packaged goods companies, including food, beverage and household brands, to plan, manage and optimise the trade promotions they run with retailers. XTEL serves more than 400 global mega-brands, including Unilever, PepsiCo and Johnson & Johnson, and supports over €350 billion in annual trade spend.
The Simpson Thacher team includes James R. Howe, Chris Vallance, Nick Appleton, Sean Macdonald, James Evelegh, Rachael Short, Thomas Kannan, Ella Hammond and Serkan Yavuz (M&A); Dan Peach, Tilly Kersley, Tom Lort and Zahra Paran (Credit); Oliver Pendred and Alex Ladyman (Tax); Étienne Renaudeau, Sarah Chaudhuri, Luke Cowdell, Kelly Karapetyan and Nathaniel Bronstein (Antitrust); and Robert Lee, Megan Vasey and Dzeneta Masteiko (Funds).