Simpson Thacher represented BSN Sports, a division of Varsity Brands, a KKR portfolio company, in connection with its acquisition of Sports Endeavors. Terms of the transaction were not disclosed.
Founded in 1984 as a soccer catalog business known as Eurosport, Sports Endeavors has grown into a leader in club soccer uniforms, equipment and e-commerce. Its portfolio includes category‑defining brands such as Soccer.com, WorldSoccerShop, 431 Sports, Sports Promotions Group, INARIA and Soccer Master, all recognized for their expertise in gear, retail, and customer support.
The Simpson Thacher team included Johanna Mayer, Marni Lerner, Theresa Scharff, Jordan Czelen and Hala Bazzaz (M&A); Brian Steinhardt, Callie Robins, Roey Vardi and Tommy Cerja (Credit); Marcy Geller, Ruoxi Zhang and Jacob Chefitz (Tax); Tristan Brown and Jesslyn Nunez (Executive Compensation and Employee Benefits); Peter Guryan, Kelly Karapetyan and Max Fischer-Zernin (Antitrust); Toby Chun (Environmental); Lori Lesser, Christine Song and Isabella Gonzalez (Intellectual Property); Drew Kofsky (Labor); Krista McManus (Real Estate); and Mick Tuesley, Jennifer Ho and Ryan Thomas (Foreign Direct Investment).