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The Ad Standard

Simpson Thacher’s The Ad Standard: Monthly Update  publication brings you the latest developments from the Federal Trade Commission (FTC) and the National Advertising Division, outlining their focus areas and most recent cases, and keeps you current on recent trends in advertising class action litigation.

To view this month’s edition of The Ad Standard: Monthly Update, please click here.

In This Issue:

FTC Focus

  • AI-Related 2024 Final Consent Order Set Aside
  • Price Advertising and Hidden Fees
  • Billing and Cancellation Practices
  • Weight-Loss Program Claims
  • Warning Letters
  • Workshops
  • Analysis

Class Actions

  • “Made With Real Fruit” and “No Synthetic Ingredients” Claims
  • Safety Product Labeling Claims
  • Sports Betting Claims
  • Recent District Court Developments

NAD Focus

  • Infant Formula Claims
  • Uniqueness, Superiority Claims
  • Health and Safety Claims
  • Referrals
“Simpson Thacher is an extremely smart firm that does a good job of finding the right issues and developing a good plan to move forward.”
- Chambers USA 2025 (quoting a respondent)

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