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The Ad Standard

Simpson Thacher’s The Ad Standard: Monthly Update  publication brings you the latest developments from the Federal Trade Commission (FTC) and the National Advertising Division, outlining their focus areas and most recent cases, and keeps you current on recent trends in advertising class action litigation.

To view this month’s edition of The Ad Standard: Monthly Update, please click here.

In This Issue:

FTC Focus

  • Settlement With Pharmacy Benefit Managers
  • Warning Letter

Class Actions

  • Product Purity Claims
  • “Nothing Artificial” and “Free From” Claims
  • Active Ingredient Claims
  • Material Improvement Claims
  • Sports Betting Claims
  • Recent District and State Court Developments

NAD Focus

  • Consumer Survey Claims
  • Third-Party App Rankings and Before-and-After Photos
  • “4K” Resolution Claims
  • “#1 Baby Monitor” Claims
  • In-Flight WiFi Claims
  • Menopause and Perimenopause Relief Claims
  • NAD to Refer Laifen to Regulatory Authorities for Fastest Hair Dryer Claims

“Simpson Thacher is an extremely smart firm that does a good job of finding the right issues and developing a good plan to move forward.”
- Chambers USA 2025 (quoting a respondent)

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