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The Ad Standard

Simpson Thacher’s The Ad Standard: Monthly Update  publication brings you the latest developments from the Federal Trade Commission (FTC) and the National Advertising Division, outlining their focus areas and most recent cases, and keeps you current on recent trends in advertising class action litigation.

To view this month’s edition of The Ad Standard: Monthly Update, please click here.

In This Issue:

FTC Focus

  • FTC Enforcement Activity
  • FTC Seeks Public Comment on AI Accuracy Policy Statements
  • FTC Reports

Class Actions

  • Ingredient-Based Claims
  • Junk-Fee Claims
  • Safety Claims
  • Health and Weight-Loss Claims
  • Failure to Disclose Paid Influencer
  • Endorsements
  • Motions to Dismiss Denied

NAD Focus

  • Free Internet Forever Claims
  • Fiber-Powered Claims
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- Chambers USA 2025 (quoting a respondent)

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